Aerolite: Company that builds rocket ships. HEX: 0d1b22 (deep navy blue) Final logo selection with the rocket tilted for more dynamic feel and line work representing exhaust from take off.

Lift: Whimsical air balloon company. HEX: 073455 (deep turquoise) I chose a whale jumping to both reflect the silhouette of the balloon as well as the whimsy of an unlikely animal in the sky.

National Panda Conservation: Final logo selection is a simpler close up of a panda head, utilizing a lot of empty space for quick readability. The panda is holding a leaf attached to the ‘L’ bamboo stalk, which incorporates the logo mark into the company name better.

All backgrounds are stock images used to convey the companies mood and landing page. They’ve been treated with a fill color on low opacity to pull attention back to the logo design itself.